Vikrant Batra is the Chief Marketing Officer for HP Inc. Vikrant has more than 20 years of experience in worldwide marketing and advertising across consumer packaged goods, utilities, finance and technology. He is an award-winning creative and marketing strategist and is the architect behind some of HP’s most transformative and thought-provoking campaigns. Vikrant has held a variety of marketing leadership roles since joining HP in 2010. Most recently he served as Global Head of Marketing for HP’s $20 billion Imaging and Printing business. He is credited with spearheading the business’ shift to emotional storytelling – an approach that is anchored in insights, generates deeper connections with the global communities and drives demand. Prior to this he was the global head of marketing for HP’s $30B Personal Systems business where he led end-to-end marketing across PCs, mobility, solutions and services. Vikrant joined HP after a range of senior advertising and marketing agency roles supporting top global brands, At TracyLocke he was a Senior Vice President responsible for managing strategic brand planning, and at the Integer Group, an Omnicom agency, he served as Group Director. He began his career at J. Walter Thompson. He holds a bachelor’s degree in chemical engineering and a master’s degree in marketing and advertising management from University of Bombay and an MBA from Indiana University’s Kelley School of Business. He is based in Palo Alto, CA.