Asi Ginio has co-founded Tourico Holidays Inc. a global Travel wholesaler/Bedbank and served as its Chief Operating Officer and Chief Executive Officer. Under his leadership Tourico has grown to become the third largest player in the bedbank space with 850 employees in 26 locations globally and over $1B in sales. In 2017 the business was acquired by 2 prominent private equity firms in order to consolidate the space and Mr. Ginio was nominated to serve as Hotelbeds Commercial Strategy Director and Tourico Holidays CEO. From 2013 to 2017 he was overseeing the company's global distribution and revenue management of over 35,000 direct hotel contracts and 4500 worldwide clients including OTA's, Airlines, Rewards programs, Tour Operators, Travel Clubs and more. Mr. Ginio was involved in establishing Tourico Holidays Travel Academy "THTA" which offered an exclusive opportunity for ambitious college graduates to gain a career in the travel industry and Travel Global Systems "TGS" - a proprietary travel software company. In 1999 he established the Tourico Holidays product development team and deployed its unique Permanent Room Block "PRB" strategy, which created a new industry standard and significantly improved the company value proposition and profit margins. Mr. Ginio holds a B.Sc in Hotel Management from Johnson and Wales University in Rhode Island and he is a mentor at NYU Tisch Center HI Hub Incubator. Asi is a board member of few privately held businesses and one publicly traded company on Nasdaq.