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Friddy: Decentralized Payment Processing Platform

Summary

Investment Type

Alternative Investments

Investment Size

USD 3

Tax Country

Reason for Sale

Strong Traction: Friddy has already attracted the attention of key stakeholders, receiving funding through a Hedera Grant in December 2022 and securing signed contracts worth USD 40 million in GMV by April 2023. These achievements demonstrate the market's confidence in Friddy's potential and indicate early traction that can propel further growth.

Friddy Payment Processing System
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Description

Introduction
Friddy is a groundbreaking solution in the cross-border payment processing industry. The company aims to solve the problem of high transaction fees, slow settlement times, and limited payment options in the current payment landscape. Friddy’s unique value proposition lies in offering a decentralized alternative payment processing system that focuses on low fees, fast settlement times, security, regulatory compliance, and a wide range of payment methods.

Company Highlights
Friddy is a seed stage company that has achieved several key milestones, including the successful development of its proprietary blockchain technology and the onboarding of a growing number of global merchants. The company has also established strategic partnerships with key players in the industry, such as liquidity providers, forex exchanges, and local payment processors.

Market Opportunity
The target market size for Friddy is a substantial USD 3 T with a specific focus on the unaddressed niche of decentralized cross-border payment solutions. This market niche is fueled by a significant gap between the current supply of payment options and the growing demand from merchants and consumers. The current market demand for such solutions is high, as businesses and customers are looking for more efficient and cost-effective alternatives to traditional payment methods.

Investment Potential
Friddy presents a promising investment opportunity for those looking to capitalize on the growing need for decentralized alternative payment solutions in the cross-border payment processing market. The key reasons for investment in Friddy include its innovative technology, scalable business model, and strong market demand. By investing in Friddy, investors can help fuel the company’s growth and tap into the lucrative market opportunity.

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Market Overview

Market Size & Growth The cross-border payment industry has been growing steadily over the past few years, with a current market size of $160 billion. The industry is expected to grow at a Compound Annual Growth Rate (CAGR) of 7.5% over the next 5 years, driven by increasing globalization, growth of e-commerce, and the need for efficient payment solutions in emerging markets. [1] [Suggested image: A bar or line chart illustrating the historical and projected growth of the market]

Market Trends Key trends impacting the cross-border payment industry include:

  1. Increasing adoption of blockchain and digital currencies for cross-border transactions
  2. Growing demand for real-time payment solutions
  3. The emergence of new payment processing technologies and platforms [Suggested image: A visual representation of the market trends, such as an infographic or a series of icons]

Market Segmentation The cross-border payment market can be segmented into the following categories:

  1. B2B payments
  2. B2C payments
  3. C2B payments
  4. C2C payments

Friddy primarily targets the B2B and B2C payment segments, addressing their unique needs and challenges with its innovative, decentralized alternative payment processing solutions.

References: [1] McKinsey & Company. (2019). Global Payments Report 2019: Amid sustained growth, accelerating challenges demand bold actions. Retrieved from https://www.mckinsey.com/~/media/McKinsey/Industries/Financial%20Services/Our%20Insights/Global%20Payments%20Report%202019%20Amid%20sustained%20growth%20accelerating%20challenges%20demand%20bold%20actions/Global-Payments-Report-2019-amid-sustained-growth-accelerating-challenges-demand-bold-actions-vF.ashx

[2] Boston Consulting Group. (2021). Global Payments 2021: Transforming the Financial Landscape. Retrieved from https://www.bcg.com/publications/2021/global-payments-transforming-financial-landscape

Assets

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Management and Team

Friddy Advisors
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Potential Incentives for Investments

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Friddy: Decentralized Alternative Payments Processor (D-APM)

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Updated August 2023. This content was crafted by an associate of Najafi Capital (“Najafi”) and is presented strictly for informational objectives. The details on this page neither advocate for nor dissuade the subscription, acquisition, or sale of any security or offering. The material Najafi evaluates for project owner screening and due diligence stems directly from the project owner presenting the investment opportunity. While Najafi perceives the information to have been sourced from trustworthy channels, there is no absolute assurance, warranty, or representation concerning its authenticity. Najafi renounces any liability regarding content provided by the project owner, inclusive of the data utilized to fulfill elements outlined on this page. Najafi is not accountable for the precision, legality, or the affirmation of subsequent details shared by the project owner.

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