Yan-David Erlich is the Founder & CEO of Parsable (formerly known as Wearable Intelligence), a Silicon Valley based company transforming the lives, productivity, and safety for the 70% of the global workforce whose jobs aren’t performed at a desk. Parsable is replacing paper & walkie talkies with Sera: a collaboration app for industrial teams. With it, enterprises can digitize their procedures and have their mobile workforce collaboratively execute them for the first time. Parsable is backed by Lightspeed Venture Partners, First Round Capital, Andreessen Horowitz, Google Ventures, Kleiner Perkins, Schlumberger Technology Corporation, Saudi Aramco Energy Ventures, and a handful of angels. Mr. Erlich is also a Managing Partner at Outlier Ventures (a micro seed fund), and a founding Venture Partner at MuckerLab, Los Angeles' premier startup accelerator. Prior, Mr. Erlich was the Founder & CEO of ChoiceVendor, which was acquired by LinkedIn (LNKD) in 2010. He was also the Founder & CEO of Mogad, which was acquired by iSkoot (now a division of Qualcomm: QCOM) in 2008, and the Founder of Happiness Engines. Yan-David has been an Entrepreneur in Residence at Matrix Partners, Trinity Ventures, and Battery Ventures. He started his career with software engineering and product management roles at both Google and Microsoft and holds Bachelor of Science degrees in both Computer Science and Electrical & Computer Engineering from Rice University and an MBA from Stanford's Graduate School of Business (class of '05). Yan-David enjoys advising other entrepreneurs and counts himself fortunate to have been involved since the early stages with companies including Mixer Labs (acq Twitter), Thumbtack, MasterClass, CircleUp, Twenty20, and Vidme. Mr. Erlich has been featured in Forbes, Fortune, Fox, The Wall Street Journal, among other publications.