Michael Pierce joined Raw Milk as Chief Executive Officer in 2020. Michael is a well respected investor in Los Angeles. As an entrepreneur he Co-Founded Pierce Williams Entertainment and Zero Gravity Management and he produced and financed 10 feature films with combined revenues over $200m, including the Oscar nominated film The Cooler. His investment interests have evolved over the last 15 years. His roots lie in his oil & gas and real estate business in Canada but his keen eye for returns moved his focus to public market equities in the late 2000s. His returns on technology related stocks surpassed his other investments and he shifted his focus to this area and early stage venture as an investor. In 2011 Michael was a founding Partner of venture capital firm, WPSChallenger. Most recently, Michael has gotten closer to the source of innovation by backing technology founders directly as a Angel/Super Angel investor in LA. His diverse and entrepreneurial background give him a distinctive perspective on new businesses and a unique ability to identify and back talented, exceptional founders. Michael has a BA in International Relations from The University of Western Ontario and an LLB from University College London. Michael currently lives in Los Angeles with his wife and two young kids.