Greg Warnock, PhD is a co-founder and managing director of Mercato Partners where he is involved on the boards of Altitude Digital, Cymphonix, DOMO, Skullcandy (NASDAQ:SKUL) and Stance. Greg is a technologist, innovator and entrepreneur with a proven history of building and growing companies. Prior to Mercato Partners, Greg Warnock was a co-founder and managing director of vSpring Capital, an early stage venture capital fund. Prior to vSpring, Greg was principal in more than 20 M&A transactions and launched several businesses spanning technology, consumer, biotech and marketing. Greg is the founder of Junto Partners, an entrepreneurship education initiative that trains and mentors aspiring entrepreneurs and is the Chairman of The Community Foundation of Utah, with a mission to help a broad range of Utah focused charities. Greg has been named as one of Utah’s most influential people, Utah Business Outstanding Director, Utah Business Mentor of the Year and was honored with the Supporter of Entrepreneurship Award by Ernst & Young. Greg received a B.S. in computer science, Masters of Business Administration and Ph.D. in Entrepreneurship and Venture Finance from University of Utah’s David Eccles School of Business. Greg enjoys collecting and restoring muscle cars.