Adam Caplan is a Co-Founding Partner at ID8 Investments, an investment firm focused on partnering with next generation disruptive consumer and technology companies. Adam has more than twenty years of financing, investing and executive experience spanning a variety of sectors including consumer products & services, CPG marketing, fintech, data analytics, gaming and digital advertising. From 2014 to 2018, Adam was President at PINCHme.com Inc., where he helped build a leading consumer product sampling and digital marketing platform for CPG manufacturers such as P&G, Kraft, Kellogg’s and L'Oréal. PINCHme listed on the Australian Securities Exchange in October 2018. Prior to PINCHme, he was a Co-Founder & President at ARM Insight, Inc., a provider of financial data business intelligence solutions for financial institutions, payment processors, investment companies, and retail corporations. ARM Insight was named a Top 10 Alternative Data Solutions Provider for 2018 by Capital Markets CIO Outlook. Previously, as President at Super Rewards, Adam helped build a leading social gaming monetization and virtual currency platform which reached $100 million in annual transaction revenue before selling to Adknowledge, Inc. in 2009. Following the acquisition of Super Rewards, Adam served as Vice President of Virtual Currency at Adknowledge for two years. Prior to working in technology, Adam was an investment banker with Morgan Stanley for eleven years, advising internet & media companies with public and private financing as well as strategic M&A transactions. Adam received a BComm (Hons) and an LLB (Hons) from The University of Melbourne.