Mitch Davis is a digital media pioneer with a long record of entrepreneurial success. As founder, chairman, and CEO of Massive Incorporated, Davis sparked a revolution in the video game industry with the introduction of the world’s first and largest in-game advertising network, which unlocked new revenue opportunities for publishers while delivering global reach and targeted, high-value impressions for advertisers. At the time of its sale to Microsoft in 2006, Massive’s exclusive network served more than 80 blue chip advertisers including Coke, Toyota, and every Hollywood studio, and served ads in top-selling titles from 40 publishers including EA, Activision, THQ, Take 2, Sony Online Entertainment, Disney, and Vivendi Universal Games. Over the course of his career, Davis has worked with over 73 video games from 40 different developers across multiple genres. Mitch is currently the Co-Founder and Chairman of Live Gamer, the leading global monetization platform & the world’s first combined e-commerce and advertising platform. Other entrepreneurial successes include co-founding Digital Rights, subsequently acquired by Liberty One; as well as co-founding Parcelhouse, an international middleware software developer with clients including FedEx, DHL, and IKEA. During his tenure as Senior Vice President of Encyclopedia Britannica, Davis had P&L responsibility for the Britannica.com and CD Rom business units.