Luis Balaguer is the founder and CEO of Latin World Entertainment (LatinWE), the premier Hispanic talent management company in the United States that evolved into a leading entertainment platform which successfully produces content, and offers licensing, branding, public relations and marketing services to corporate America. LatinWE’s brand extension division includes talent endorsement campaigns for P&G (Head & Shoulders, COVERGIRL, Ace, amongst others), Pepsi, Coca Cola, Ford, AT&T, Comcast, Maybelline, Garnier, Colgate, Burger King, and other top brands. The company has marketed over 1,000 major Hollywood studio films to U.S. Hispanics and promoted top Spanish-language music tours for the largest live entertainment companies. LatinWE’s licensing division developed Sofia Vergara’s clothing and accessory line with Li & Fung, as well as, home furnishing with Rooms To Go, a jewelry line with Kay Jewelers and Ninja Coffee Bar with the creators of Shark and Ninja. LWE licensing has also developed a bedding and jewelry line, Gi by Giselle Blondet at Wal-Mart. An early user of social media, Balaguer saw the potential to use digital platforms to reach fans directly, and created new revenue sources for his clients. His successfully launched several ventures reaching more than 300 million subscribers through CNET en Español, Social Media Influencers, and the Spanish-language channel NuevOn on YouTube. Balaguer has been recognized by NY Times and Forbes as an evangelist of Hispanic talent and was voted one of the “25 Most Powerful and Influential Hispanics” by Hispanic Magazine.