Elven Choo Siew Horng is a Malaysian Entrepreneur, Business Consultant, and Investor. He is the Director of World Chinese Entrepreneurs and Investor Club (WCEI) Group of Companies and Venture Alliance Investment (VAI) Fund. WCEI is a business networking platform, online education, and Business & Management Consulting Group. Elven Choo Siew Horng is also a Public Speaker and Business Owner. Through WCEI and with his elder brother and partner Stephen Choo, they inspire entrepreneurs from different industries and background, and equip them with better understanding of the Markets, Economics and Financial Management knowledge and skills. He has widely been considered as an influential figure for the community of startup businesses in Asia especially in South East Asia. Established Speaker and Commentator A natural public speaker, Choo Siew Horng possess the talent and charisma to stand up on stage and speak. He can grasp the vibe and adjust his speech delivery and making sure everyone in the crowd is able to understand the subject matter. This is why, he was invited to provide comments and views on various occasions. Connected China (连线中国) is a China based news column which interviews business and industries leaders to provide their views and comments on current events. Each coverage is featured in many online news portals all over China. Choo Siew Horng was contacted during the recent outbreak of Covid-19 pandemic to provide his commentary on how SMEs should gather and synergize the resources to go through this tough period. Choo Siew Horng’s session was featured in more than 40 online news portals when it was aired in May 2020. During the interview, he shared is ideas and experience on how SMEs can adjust their business model to adopt technology to face challenges brought to them by the pandemic. A lot of traditional business needs to explore and expand their online presence to become relevant and channel more business to them, since the physical movement of retail customers have drastically reduced. Choo Siew Horng offered some tips and guides on how to make the transition as easy as possible. He understands that changing is hard but reiterate that change is inevitable. His comments and tips are well received and praised by the Chinese business community.