Adam works closely with the Avanade Board of Directors and his leadership team to realize the company’s mission of helping customers increase revenue, reduce costs and reinvest in innovation with proven solutions that extend Microsoft technologies. Adam joined Avanade at its inception in April, 2000, and as one of the founding members, was instrumental in building the company and shaping its culture. A senior leader, Adam has significant experience managing and growing Avanade’s business operations, having served as General Manager and Senior Vice President for the company’s North American and European operations during his tenure. As Executive Vice President, he has also led Avanade’s worldwide sales and marketing teams, and set the vision and direction for Avanade solutions. A true global citizen, Adam has lived in both Europe and North America, and has frequently traveled the globe visiting Avanade customers and regional offices. Adam came to Avanade from Microsoft, where he was General Manager of the Midwest District, responsible for sales and support of Microsoft software throughout Illinois, Indiana, and Wisconsin. Prior to this position, he was General Manager of Microsoft's Enterprise Services, responsible for implementing the strategy and plans for Microsoft's direct and partner services organizations focused on enterprise customers. Adam earned a B.S. in Mechanical Engineering from Imperial College, London.